Hi there, I'm Michael Edelnant.
I design products people keep coming back to. Then I help build them.
Open to senior IC and design leadership roles
Twenty-plus years designing live, data-dense products at EA, Glu, STATS, FanDuel and a studio I co-founded. I have led design as a VP, taught HCI, and I still open the codebase.
Selected work
Featured case studiesPhoto Finish Live
01 · VP, Experience Design, Third Time Entertainment
Leading experience design for Photo Finish LIVE, a real-money virtual horse racing platform on the web, now the official game of the Kentucky Derby.
Race day, every day, and the UI had to keep up.
Read the case study: Photo Finish LiveMadden NFL 20/21
02 · Experience Designer (Contract), Electronic Arts
Kicking off the redesign of Madden's Play Call system, the most-used screen in the game, through concept, prototype, and play testing for next-gen Madden NFL 21.
The menu is the game for a lot of players.
Read the case study: Madden NFL 20/21Tap Sports Fishing
03 · Sr. Experience Designer, Glu Mobile / Electronic Arts
Designing front-end UI and UX for a 3D fishing simulation through soft launch, working against live data as iOS 14.5 rewrote mobile acquisition.
One thumb, thirty seconds, and it still had to feel like fishing.
Read the case study: Tap Sports FishingHypSports
04 · Co-Founder, Lead Product Designer, HypGames
Co-founding a sports gaming startup and owning the look of a fantasy platform built for gamers, from visual identity to front end across Unity and web.
A product with a live clock. Every decision had a kickoff.
Read the case study: HypSports
Also on the shelf
More case studies
Building something? Let's talk.
Full-time roles, fractional design leadership, or a product that needs a designer who can also open the codebase.