Hi there, I'm Michael Edelnant.
I design products people play, watch, and pay for. I then help teams ship them.
Open to senior IC and design leadership roles
Twenty-plus years on games, sports, and consumer products, from EA and Glu to a company I co-founded and a design team I led. Lately I taught HCI, which is another way of saying I got good at explaining why.
Selected work
Featured case studiesPhoto Finish Live
01 · VP, Experience Design, Third Time Entertainment
Leading experience design for Photo Finish LIVE, a real-money virtual horse racing platform on the web, now the official game of the Kentucky Derby.
Race day, every day, and the UI had to keep up.
Read the case study: Photo Finish LiveHypSports
02 · Co-Founder, Look Development Lead, HypGames
Co-founding a sports gaming startup and owning the look of a fantasy platform built for gamers, from visual identity to front end across Unity and web.
A product with a live clock. Every decision had a kickoff.
Read the case study: HypSportsTap Sports Fishing
03 · Sr. Experience Designer, Glu Mobile / Electronic Arts
Owning front-end UI and UX for a 3D fishing simulation through soft launch, designing against live data as iOS 14.5 rewrote mobile acquisition.
One thumb, thirty seconds, and it still had to feel like fishing.
Read the case study: Tap Sports Fishing
Also on the shelf
More case studiesBuilding something? Let's talk.
Full-time roles, fractional design leadership, or a product that needs a designer who can also open the codebase.