visualaesthetic
Get in touch

Hi there, I'm Michael Edelnant.

I design products people keep coming back to. Then I help build them.

Open to senior design and design leadership roles

I take products from first sketch to shipped build. I've designed fast-moving, data-heavy apps and games for EA, Glu, STATS, FanDuel and a studio I co-founded, and I work in the code to help ship them.

Now
Senior product design, design leadership
Also
Freelance via VisualAesthetic
Before
EA · Glu · FanDuel · STATS · Third Time
Base
Orlando, FL · remote friendly
Now
BuildingThis site, in the openSept 2026Open toSenior design and design leadership roles, remote or OrlandoSept 2026ExploringSpatial and 3D interfaces on the webOct 2026FlyingLearning to fly camera dronesSept 20263D PrintingPrinting parts for my workbenchSept 2026StudyingMy commercial drone pilot licenseongoing

Selected work

Featured case studies
  • Photo Finish Live

    01 · VP, Experience Design, Third Time Entertainment

    Leading design on Photo Finish LIVE with a five-person team, shipping every change to a public beta of real players. Now the official game of the Kentucky Derby.

    Race day, every day, and the UI had to keep up.

    Read the case study: Photo Finish Live
  • Madden NFL 20/21

    02 · Experience Designer, Gameplay, Electronic Arts

    Redesigning how players call plays in Madden NFL 21, testing concepts with EA's research team before the gameplay team took it to launch on PlayStation 5 and Xbox Series X.

    The menu is the game for a lot of players.

    Read the case study: Madden NFL 20/21
  • Tap Sports Fishing

    03 · Senior Experience Designer, Glu Mobile / Electronic Arts

    One of two interface designers on Tap Sports Fishing at Glu and EA, refining screens through remote playtests and an early release in a few countries.

    One thumb, thirty seconds, and it still had to feel like fishing.

    Read the case study: Tap Sports Fishing
  • HypSports

    04 · Co-Founder, Lead Product Designer, HypGames

    Co-founding HypGames and leading design on its fantasy sports platform with a small team, from the brand to the screens on mobile and web.

    A product with a live clock. Every decision had a kickoff.

    Read the case study: HypSports

Building something? Let's talk.

Full-time roles, part-time design leadership, or a product that needs a designer who can also help build it.

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